Should YOU care, if you’re not responsible for your website? Yes sir! Especially if your website is a crucial part in providing opportunities.
It’s like saying that an events manager need not care about the website, however if the website is not working well, it’s possible that less event enquiries will be submitted.
Below we’ll review the change, implications and the costs involved to mitigate it.
Google seek to constantly improve their client experience, after-all, they wouldn’t want us to stop loving them and stray else-where. So, to continue being in the lead, Google are editing their algorithm, or in other words, they are giving mobile websites a clear priority, And it started in November 2016.
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Any person, the Events Manager, Estate Agent, Law firm and actually any business relaying on a website to deliver opportunities, needs to ask themselves “What does this change mean” and “What do I need to do to keep-up”.
To simplify this change, it means that Google is now going to index mobile version website and only use the desktop site if you don’t have one. In other words, if you don’t have a mobile version website, but your competitor does, than they get the priority in that line of search.
Let’s look at why Google is making this big change:
There are more searches made using mobiles then desktops, and as a result, Google wants the bulk of its users to see a more relevant result for the type of device they are using.
Google wants us to keep using and enjoying its search facility, and the keyword here is ENJOY. This means, Google are going all out to ensure that the most relevant website is displayed on a mobile device.
Should we all run to change our websites?
No, but….. Maybe we need to start thinking that way.
Google advised that this change will only effect new rankings, however website ranking changes over time and it’s fair to think that at best, it won’t have an effect, but it also might.
Being ahead of the game is what it’s all about, just like Google is with this change.
The critical element, at minimum is to ensure that a website is responsive, so that it’s automatically adjusted to change the layout, depending on the user’s device.
We mustn’t forget that a user’s patients on-line is super thin and they won’t think twice about closing a site that is displayed badly.
On the positive, Google don’t seem to be giving out brownie points to mobile websites that do not show the same amount of content as the “regular” website, so continuing to develop good and relevant content is still the way forward, providing the website is responsive.
How much does a Mobile Website Cost?
Mobile Website Cost depends much on what you want the website to do. It can be cheaper if you already have an existing website and all that’s needed is an update to be mobile friendly, however if you’re starting from ground zero, it can cost a little more but pave the way to a better website design.
There are a few issues with an existing website that can push up the mobile website cost:
The question of how much does a mobile website cost is one of those “piece of string” questions, but you should be able to get a good working site for under £800.
The news is actually pretty good for many websites, as most are built using modern code, and may be upgraded for as little as £250.
OK, How do I get a mobile website?
The best way is to start a conversation about what you need.
You can email firstname.lastname@example.org or use our online form. We’ll talk you through what can be done, using plain English, and with no strings attached!
If you do not yet have a mobile website, don’t worry too much quiet yet.
But keep in-mind that the number if mobile users is just growing, and adding a mobile version of your website can keep you ahead of the so very crowded jungle of websites.