Identify losing business is dynamic and last year, during the Black Friday sales, something amazing happened: For the first time, online sales were higher than offline sales, and of this, more than 60% were mobile friendly sites.
If you sell online or use the site as a gate to your services, the fact is if you aren’t mobile optimized you’re ultimately losing sales.
Taking into account how important having a website is to conduct business, it seems only natural to maintain a mobile friendly site, and never, ever, forget about marketing your business.
Is your site really friendly or are you about to identify losing business? Below are 5 critical insights every business with a website should know about:
Mobile users have different reasons and goals than desktop users and typically this means they want quick information in easily digestible bites. This means that even if your site is flagged as mobile friendly, it doesn’t mean it’s catered for that market. Studies show that mobile based users tent to be more impulsive and spend more money.
A web development company can ensure that your site can recognize your visitor needs and offer the right balance of content and action buttons, depending if they are mobile or desktop based, so that your business can retain more opportunities.
A number of surveys show that mobile users engage with websites in places where desktops aren’t, such as in front of the TV, commuting, bathrooms, business trips, and more.
Google recognized this early on, and in their Hummingbird update they made it clear it’s Mobile and sites not up to date will see a fall in their ranking.
People like your brand more when you offer a positive mobile experience and they’re more likely to return to your website later on a desktop. As much as 90% of people report moving between devices, or “multi-screening”, to completing their task. When your mobile experience is focused on functionality and consistency it fosters trust and affinity with your site visitors.
The flipside of this is that if your mobile site is difficult to navigate customers are more likely to go to the competition and you would have lost the opportunity for the sale and risk losing a customer permanently to that competitor.
Even websites who test responsive, and are built for mobile, might not be, and in most cases, are not. The technology that looks at this doesn’t take into account the content layout, button positions and other human factors effecting the users enjoyment.
Websites, especially ones older than 2 years, probably need to be overhauled with conversion being the beacon. Conversion doesn’t have to be a sale, but a defined action expected to be done by the visitor.
To make the most of mobile, Call for action buttons should be clear, easy to click and contact information should be one of the first things visitors see.
Normally high numbers look good, NOT in the case of Bounce rate, which is key to identify losing business.
Bounce rate helps you understand the percent of visitors who reached your site, didn’t like it and left quickly.
What your site visitor see might look great on a desktop but be unreadable on a mobile device. Visitors won’t stay on your site if they have to pinch and zoom or squint at illegible type, or worse yet if it runs flash or anything that requires add-ons to display in a browser. If your website isn’t optimized professionally for mobile your bounce rate on mobile devices is going to be extremely high, which is bad for business, bad for ranking and shows a change is required.
By providing mobile visitors with an appropriate and intuitive user experience you will obviously engage visitors longer and drive more of them to purchase or enquire.
Check your site: Pick up your smartphone and go to your website. Ask yourself these questions:
It’s hard to self-criticize and identify losing business, but if some of your answers were “No” , then it’s time to enhance your number one sales tool – Your website.
The investment required is probably much less then you think. Click to see some price guides.
If you liked this article you might also like: