2016 signaled a new topic for this years conversation on Responsive website design.
A responsive site is one that reacts well when used in a variety of screen sizes, and allows the viewer to navigate the site easily.
Besides the obvious benefit in having websites displayed well, Google, who recognize that over 65% of all searches is made by mobile devises (Mobile phones), as set out to deliver its search results, based greatly on how responsive the site is.
It is in Googles interest that the viewer be given the best results for the query made, and as such, is giving brownie points for responsive web designs and taking away points for sites that are not.
It’s fair to assume that if a site was created a few years ago, it is necessary to re-think about changing it to work well as a mobile version, so that it receives the optimal visits (AKA, Traffic).
Having a mobile version of a website, gives the owners an edge over competitors and makes the site more accessible, however a responsive design alone does not guarantee mobile friendliness.
For the site to be fully mobile-friendly, it needs to meet a number of other requirements:
First, your content should be accessible on hand-held devices. This means you should avoid using outdated site software which used to only cater for desktops.
Second, the site texts and fonts should auto re-size, so that they are clearly readable without zooming.
Third, if the text includes links, these should be positioned far enough apart from each other so that users to tap on them easily.
With Google and other browsers it’s all about your site’s efficiency.
With a Responsive website design, the easier your site is for your visitors to browse, the better its ranked and the more traffic (visits) you gain to enjoy.
If a site is a few years old, and most probably not responsive, they are probably seeing a decline in site visits, or an increase in advertising costs to try and maintain the stable ratio of visits.
It is often a much better long term plan to re-look at the website and often to completely re-do that site, to meet today’s demands and visitor expectations.
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