If your business (or planned business) is profit based, and regardless if your business is or isn’t online, The value of a Well Built Website is critical in today’s online era, especially for small companies.
Right, so I came out with a statement many small business owners have either heard before, or know it already. So why don’t most (80% actually) of small business not yet have a good website suitable for the latest internet trends of today?
There are many answers, below are the most common ones heard:
“I’m just a tiny business… Why do I need a good website?”
“Building a website sounds like so much work… Would it pay off?”
“Why bother? Most of my costumers aren’t online anyway.”
The fact is, many small businesses should have a website, and it’s much easier than most think.
This might sounds funny to some, but the main reason it’s easier than most think, is because small business owners are busy running their business, so trying to tackle something they don’t understand, sounds harder than it really is, Simple.
10 years ago and more, to have a half decent site, one would have had to budget £1000’s for a website coder to build a site. Since then, and also due to that high cost, a few template based companies have risen, to enable business who had zero idea about how to build a site, to simply rent a template, and fill in the blanks of text.
This was an quick solution for many business, however times have changed once again, and the positive of having such template sites, can now actually work against the business’s objectives.
Two main reasons for this are the lack of ability to make changes to meet the latest requirements and second, to have real ownership of the digital brand.
The vast majority of micro-businesses are using sites that are based on out-of-date technology. They tend to be “static”, limited to five pages and offer no content management. Hence they can’t perform basic but essential marketing tasks, such as posting photos and publishing customer testimonials.
The end result is their site ranks very low on a Google search – and even when they do attract visitors, they rarely convert them to paying customers as they project a poor image online. These businesses are effectively operating off-line and are missing huge opportunities to grow.
As far as ownership of the brand is concerned, some businesses who use templates such as WIX and others, try to keep the cost to a minimum and either opt to take cheaper packages that don’t give them freedom to own thier own domain name, e-mail address and little ability to make changes outside of the template.
The value of a domain for a small business is far more significant than many realize. Not only does it provide the foundation for one’s home page, but it can also be used to point to one’s Facebook or other social media site. It may even be used for branded email – a must for “real” businesses.
Many don’t realize what affordable and effective solutions exist in today’s market.
Regardless if you are a Tattoo parlor, Café, Taxi, Gardener or a White Good’s technician, we all need to be online. Even those who are busy and doing well without being online, are effectively missing out on growth potential, especially if they already have a client base. This is because many new potential clients don’t have the time to ask friends for referrals, and find it much easier to type it in Google or similar. If you’re not online, you’re not on Google, and your competitor who is, stands to gain.
So how much does it cost to do it right?
It’s much cheaper than most might think, and this is what MarketingMinded is all about.
A small business can’t be expected to understand the digital marketing requirements needed, and it shouldn’t understand, as they should be focused on running their business.
We are able to offer small business a complete solution, starting from just £499, that offers a unique website based around the needs of the business, with the future ability to further grow that site as much as the business requires with no cap of the number of pages allowed. The business would own the domain, and we would take care of all the hosting required. Of course all e-mails would also be branded to the name of the business, so no more need for Gmail or Yahoo mails. Clients seeing the business’s mail address can see it’s a real established firm, not a possible fly-by Gmail address. And if asked, we would even teach the business how to administer the site on their own.
MarketingMinded don’t just build website, but also offer: