Did you know that the most expensive part of marketing a business is attracting new customers?
MarketingMinded is all about offering cost effective marketing mentor solutions for business and the below three marketing tactics are designed to help you get clients and keep them!
The three tactics are: Attraction, Conversion & Retention.
Attraction is the clearest form of business development most are familiar with. The principal is straight forward: You spend resources (Normally cash) to gain visibility and create an attraction to your brand. You might be using Affiliates, buying advertising space, spending time networking, the list is long….
Truth be told, this is a very effective method, thus not very cost effective.
As I’m sure you can see in the image, the right attraction can engage the audience.
So if this is an effective tool, what are the down sides?
It costs a business x7 more to gain a new client then to retain an existing one.
Marketing Tactics Fact: You’ve got to get in front of people 7-10 times before they notice you. Then another 7 times or more before they even think about taking action (calling, buying, etc.) And that’s assuming you’re getting in front of the right audience.
The most straight forward way to look at Conversion tactics is engaging with a prospective client and making them take some kind of action.
“Click Here”, “Call Now”, “Chat To Us” are all types of conversion tactics.
Why is this so effective? Because it sorts out those who have an interest in your offering to those who don’t, Allowing you to focus time and funds on prospective clients.
With this knowledge, you can build a database of interested users, making that path to Sales that much shorter.
You have by now spent energy and money in gaining new clients, but sadly, Retention is the most cost effective tactic that most fail at 🙁
If you forget about your existing clients, there is a strong chance they will forget about you too.
Remember that advert with the bouncing basketball ? It requires much less energy to keep a basketball bouncing, then trying to start bouncing it up again from the ground.
Retention tactics work well because existing clients already know you, trust you and can act as good referral agents for your business they like so much. a system for staying in touch and top of mind.
Send out a regular newsletter…Write thank you cards… Hold special events…Call people personally. Whatever.
The bottom line is, you can’t just advertise and sit back hoping people decide to call or come in. If you want to turbo-charge your business growth, you need to take control with a mix of attraction, conversion and retention marketing tactics. Once you do, your sales will soar.
Now that you know these Marketing Tactics, you can start thinking strategy.
With many small business, the workforce headcount isn’t great, and every person working has a specific function, if not a few. Workers can’t suddenly become Marketing geniuses and by trying, can end up doing more harm than good, as they are not preforming the business tasks they are actually good at.
Click HERE now, and let’s have a chat to see what solutions we can offer.